How many times does a person find himself at a crossroad where any given path would be potentially life-changing? More often than you'd think. Most things in our lives provide us with the opportunity to choose and that gives us the idea of freedom and plenty. But for some reason, I have recently come to think that it is actually more limiting than it is liberating. You are suddenly presented with all these choices that you HAVE to make and they are everywhere. It starts with your coffee order and extends to your choice of a life-long partner and profession (Or do you want to be a stay at home parent? Well if that's even an option for you, then should you even attend college at all?).  

We are all bombarded with the plague of the plenty. You cannot go about your life for more than an hour without having to take a decision and said decision's repetition undoubtedly begins to define you as an individual at some point. If you choose not to revel in the richness that is consumerism, you get stuck with a label such as "drinks only black coffee" or simply "caffeine junkie". Is it wrong to be okay with being one of "those" people- the ones, who's take on life allows them to exclude themselves from the choosing process (at least when it comes to their drink)? Who knows...

What matters is that every time you enter Starbucks you are greeted with the definition of our time- choices. And even though people refer to this whole phenomenon as Americanization, it is my humble opinion that we are more or less past that point (because Europe has also developed its' own take on consumerism). Now it should just be called the 21st century's big flood of choices. And Noah is nowhere to be found...